Patti - Headshot.jpg
Patti Urban

Official Bio of Patti Urban, CSA

As an entrepreneur since 1996 and owner of several successful businesses, Patti continues to blaze new trails and take on challenges, finding ways to help families transition at the beginning of family life and at the end. Her newest venture, Aging Care Planning Solutions, offers a holistic approach to caring for older adults.  The concept was born out of her work with seniors and her observation of the suffering of her end-of-life clients and the gap that exists between hospitals, hospice, and the patient.  Its primary purpose is to empower individuals to make their own choices with regard to care and planning.


Patti is the former Executive Director of The Shoreline of Clinton, a memory-care only assisted living community.  She is also the former owner of Comfort Keepers of Guilford, CT, the industry leader in providing in-home care that allows older adults and others needing assistance to live happy, fulfilling lives in the comfort of their own homes.  

The Inside Track

Want to get to know Patti better? Here is the person behind the bio and about her life….

  • Patti is passionate about elder care and continues her work as member of the Board of Directors for the Shoreline Eldercare Alliance, Association of Women Business Leaders, and Shoreline Area Senior Network.  She is a former Board Member of Orchard House Adult Day Center, Shoreline Chamber of Commerce, and National Speakers Association Connecticut Chapter.

  • She is the mother of three daughters and one son, all adopted from China.

  • Patti is a Certified Senior Advisor and a Certified End of Life Doula.

  • Patti was a co-host of the cable television show, Just Sayin’. The show appeared on local public access television channels in Connecticut and received substantial press coverage as “Connecticut’s version of The View”.  The show spotlighted local businesses and addressed many current issues that affected not only Connecticut but nationally as well.

  • She’s a graduate of Fairleigh Dickinson University with a BS in Business Management.  She also received her certificate in paralegal studies..

  • Community outreach is important to Patti. She offered her office space in Guilford free of charge to groups that needed meeting space including monthly meetings for the Association of Women Business Leaders [AWBL].

  • She is the founder of Shoreline Area Senior Network (SASN), a networking and educational group for professionals serving the senior community along the CT Shoreline.

  • Patti worked as a paralegal for 18 years for Fortune 500 companies in both Manhattan and New Jersey in the fields of corporate, international, and franchise law.



Oh Patti!  Bless you for your patience.  I have seen this cycle before.  Neither of them would tell me any of this.  If there is anything I can do, please let me know.  I appreciate all you are trying to do.  He doesn't make things easy.  I am thankful for all you do for my parents....... Laura C.

Patti, we are both so very thankful that you came into our lives.  I can never thank you enough for all you did for my mom.  You helped her, along with all the nurses and aides, live a better life with her time with you.  We will never forget you.  My mom had a smile on her face when she left us and you helped her keep that smile...... Fran D.

“The country is aging at a rapid pace and there aren’t enough caregivers to go around. We have this silver tsunami coming in. They are not as compliant as this generation. They don’t follow the doctor’s instructions, instead they’re going to question it, and they aren’t going to take no for an answer.” ~Patti Urban