ABOUT

MEET YOUR CARE MANAGER
Patti Urban
CEO and Owner, Aging Care Planning Solutions
Certified Dementia Practitioner · Certified Senior Advisor · Certified End of Life Doula
An entrepreneur since 1996, Patti has spent her career helping families navigate life's biggest transitions, from the beginning of family life to the end of it. Aging Care Planning Solutions is her newest venture: a holistic approach to caring for older adults.
HER STORY
Built from years of seeing the gap up close.
Why Aging Care Planning Solutions exists
The idea for Aging Care Planning Solutions was born out of Patti's work with seniors and what she witnessed firsthand: the suffering of families near the end of life, and the gap that exists between hospitals, hospice, and the patient. Its purpose is simple. Empower individuals and their families to make their own choices about care and planning, before a crisis forces the decision.
Patti is the former Executive Director of The Shoreline of Clinton, a memory care only assisted living community. She is also the former owner of Comfort Keepers of Guilford, CT, the industry leader in providing home based care that allows older adults to live happy, fulfilling lives in the comfort of their own homes.
The inside track
Patti is the mother of three daughters and one son, all adopted from China. She's a graduate of Fairleigh Dickinson University with a BS in Business Management, and also holds a certificate in paralegal studies.
Before founding Aging Care Planning Solutions, Patti worked as a paralegal for 18 years for Fortune 500 companies in Manhattan and New Jersey, in the fields of corporate, international, and franchise law. She was also a co host of the cable television show "Just Sayin'," which spotlighted local businesses and earned a reputation as Connecticut's version of The View.
"The country is aging at a rapid pace and there aren't enough caregivers to go around. We have this silver tsunami coming in. They are not as compliant as this generation. They don't follow the doctor's instructions, instead they're going to question it, and they aren't going to take no for an answer."
-PATTI URBAN
HER STORY
Deeply rooted in the Connecticut Shoreline senior community.
Patti's work extends well beyond her own clients. She founded a regional network, sits on several boards, and has spent years advocating for seniors across Connecticut.
Founder, SASN
Founder of Shoreline Area Senior Network, a networking & educational group for professionals serving the senior community
Orchard House Adult Day Center
Former Board Member.
Shoreline Eldercare Alliance
Current member of the Board of Directors.
Shoreline Chamber of Commerce
Former Board Member.
Association of Women Business Leaders
Current member of the Board of Directors.
National Speakers Association, CT Chapter
Former Board Member.
Shoreline Area Senior Network
Current member of the Board of Directors.
Community Space
Offered her Guilford office space free of charge to groups needing meeting space, including monthly AWBL meetings.
